Marketing from strategy to optimisation
Digital marketing is constantly changing: new platforms, new data interfaces, new challenges. Digital tracking makes it possible to collect and interpret comprehensive data on the respective activities. For me, that's exactly what makes the industry so interesting.
Through my work in all areas of media strategy and planning, I can draw on extensive knowledge that accompanies a client in all steps of marketing strategy and media planning and not only sees the specific task, but can also place it in the larger context.
I am a very goal-oriented person who is used to dealing with tricky situations and looking for the best solution purposefully and efficiently. Open and direct communication is highly important to me in order to be able to set clear goals from the outset and avoid misunderstandings.
I offer various services, with a focus on marketing and media strategy.
Marketing strategy
In order to be able to select the right marketing activities, reach the right target group and use the channels optimally, a well-founded strategy is the basis. My vision is strategies that thoroughly discuss the starting position and economic environment of the company. Based on the company's goals, a clear structure can be created from which effective marketing measures can be derived.
I have experience in creating and optimizing marketing strategies for different clients from different fields and present them both in writing and as a presentation.
Client consulting
In addition to planning digital activities, I also take care of client consulting. I take care of all communication and coordination of marketing measures with the client contact as well as communication and coordination of third-party providers. I have experience in the development of large multichannel campaigns and can present and explain them to the customer.
Digital media planning
In digital media planning, I am responsible for the planning and implementation of all digital marketing activities. From strategic derivations of the measures to be selected to the creation of the media plans, to the implementation and reporting of the activities, I take on all tasks in this area. In the past, I have planned many video campaigns (programmatic as well as IO), implemented display campaigns, planned and booked social media campaigns, supervised search campaigns, booked DOOH or implemented special cooperations and sponsorships with partners.
Account management
As an account manager, I act as a consultant for all topics for digital marketing and media and support strategic brand management. Furthermore, the management of budget, resources and scheduling belong to my tasks. I take over the setup and optimization of processes. In the past, the creation of detailed digital annual strategies and their presentation was also my responsibility.
Support on a project basis
For media agencies and SMEs without their own marketing department, I work as a freelancer on a project basis. I can provide support in strategic marketing and media planning as well as in customer consulting and cover all steps from strategic planning and media implementation to campaign optimization and reporting.
If there is no or an insufficient marketing strategy, I will develop a well-founded strategy for your company on a project basis.
My focus is on digital media (multichannel campaigns incl. video/display as IO as well as programmatic, search, social media, DOOH, cooperations), but I am also able to advise on classic media. Additionally, I have experience with social media content creation, SEO & website basics and the creation of advertising materials as well as the management of social media channels such as Meta and LinkedIn.
The following services can be booked hourly:
Creation and development mediaplan
Media strategy
Consulting marketing strategy
Client consulting media digital/ Account management
Projectmanagement digital
Process optimization digital
Assessment media offers
Campaign reporting, optimization & analysis
Target group research
Social Media management & Strategy
3rd party + internal communication