About me

When I think back to the moment when I realized that marketing would be my career, two moments come to my mind: my studies included practical projects from the very beginning. Creating a marketing plan for a new sporting event in a neighbouring city is one of my favourite experiences. I thoroughly enjoyed exploring and evaluating the product, determine which factors and external influences can be used to make the event a success and the detailed analysis how the event would be received by the target group best.

Work03 (1 of 1)

 

In the years after my studies, I worked in various jobs in the field of marketing and media. The industry is changing rapidly and offers many different ways to get involved. Many of my jobs have covered various areas; Digital media planning has always been not only that, but also project management and account management on top. Many of these are exciting areas that I will be happy to fulfil in the future; but what I cherish most in my job are the projects in which I developed annual strategies or implemented new strategies together with customers.

Through my work in all areas of media strategy and planning, I can draw on extensive knowledge that accompanies a client in all steps of marketing strategy and media planning and not only sees the specific task, but can also place it in the larger context. I have consulted many large clients from the FMCG industry, but I also have experience with e-commerce, banking, entertainment or logistics customers. So I can offer a wide range of offers. ,that support a customer from strategy to actual implementation and campaign monitoring & optimization.

I am a very goal-oriented person who is used to dealing with tricky situations and looking for the best solution purposefully and efficiently. Open and direct communication is highly important to me in order to be able to set clear goals from the outset and avoid misunderstandings.

In my permanent positions, I got to know different areas of marketing. While I started my career in digital media planning, I have developed into a client consultant for digital media & marketing over the years. Digital marketing is an incredibly broad field, so it is always important to me to gain as much insight as possible into a wide variety of areas and to expand my knowledge.

Projects

Social media & Communications

Since 2025 I volunteer for the BE YOUR OWN HERO e.V. in the field of communication and social media. Together with my team, I make sure that content is reviewed and organized and prepared for social media channels. In addition to developing the strategy for the Facebook, Instagram and LinkedIn channels, the creation of content, its posting and community management is also part of my work.

For me, the increase in engagement rates on LinkedIn (16% compared to the benchmark of 2.5%) and Instagram (3.3% compared to 2.5%) is particularly positive. All accounts are growing steadily.

"The cooperation with Jessica is characterized by professionalism, reliability and real eye level. It combines strategic thinking with human warmth. A combination that can be felt in daily work. At BE YOUR OWN HERO e.V., she is in charge of maintaining our LinkedIn presence. In doing so, she works in a structured, goal-oriented manner and with a clear sense of tonality and target group appeal. As a senior member of the team, she is an absolutely reliable contact person for me, on whose assessment and implementation I can count at any time. At the same time, she knows how to take the entire team with her: she shares her knowledge, creates orientation and strengthens cooperation through openness and clarity. Jessica combines professional excellence with humanity and that's exactly what makes working with her so valuable."

Veronika M., Team Lead Communications

Onboarding new client & media strategy

For a media agency, I took over the onboarding of a new client and the set-up of the first joint campaign. All communication with the customer was my area of responsibility. Tasks included setting up a new structure of the agency with the client (such as invoicing modalities, communication channels or approval processes), strategy and planning of the upcoming digital media campaign as well as coordination of the creation of advertising material.

All planned activities were able to go live on time on the scheduled start date. The client's requirement was to plan a campaign that would attract attention on the one hand, but generate clicks to a landing page on the other.

This goal was achieved with a combination of a Meta campaign with different advertising goals and advertising materials and the placement of attention-grabbing mobile placements with interactive advertising materials produced individually for the customer.

At the end of the project, all basic processes for cooperation are defined and clearly documented.

Small businesses

For small companies, I develop individual communication concepts for simple and fast implementation. The specific need can be evaluated as part of a consultation in which the current marketing presence is discussed. Here, I give tips on how to present your business on social media or the company website, for example. A long-term cooperation can e.g. include the definition of appropriate marketing channels and further the implementation of these as well as discussion of the results. In this way, the entire online presence can be standardized and shaped, suitable content can be created or a clear strategy for generating new customers can be developed.

Campaign strategy, implementation and analysis

I created and implemented a digital media strategy for an online retailer. For the launch of a product category I developed an extensive strategy, which was primarily aimed at raising awareness for the product. Over the course of the long campaign, the focus was slowly expanded to further stages of the marketing funnel.

The campaign focused primarily on digital initiatives. It launched with a broad rollout using longer-form video content. The campaign was further supported by various social media activities. Here, too, the video was played out and supported by attention-grabbing special formats like interactive mobile banners, as well as special advertising formats such as a Top View Ad on TikTok. Furthermore, large-scale digital banners and digital out-of-home placements were utilised.

The campaign was a big success and the customer was very satisfied. The videos were able to attain above-average viewing rates and the supporting Brand Lift study showed a significant increase in awareness of the advertised product.

September 2023 - February 2025
Senior Communications Designer / Senior Media Planner
Initiative Media GmbH

  • Responsible for strategy, planning and implementation of all digital media activities for the client
  • Advising customers or consulting team on all digital matters (measurability,
  • Data Protection, Innovative Technologies)
  • Management of internal and external stakeholders and departments
  • Budget management, condition control, reporting, strategy recommendation & presentation

November 2021 - June 2023
Account Manager Digital
ARTUS Interactive, Frankfurt

  • Main contact for P&G/Oral-B, development and presentation of yearly strategy
  • Budget control
  • Preparation and planning of productions
  • Coordination and communication of/with departments and third parties

May – October 2019, June - October 2020
Hostel Assistant
Surfivor Surf Camp, Portugal

  • Booking management and customer relations
  • Organization and coordination of the weekly surfcamp
  • Social media management, content production for all social channels, Blog writing

2016 – 2019
Senior Client Service Consultant (Digital)/
Client Service Consultant
Trainee Digital Planning
Mindshare GmbH

  • Planing, implementation and monitoring of digital media campaigns (Video, display, social, programmatic)
  • Coordination & communication with publishers, creative agencies and admanagement
  • Development of campaign - and yearly strategies
  • Presenting and discussing strategies, work procedures or new developments to clients
  • Digital main contact for clients and team
  • Development of strategies in communication & planing, client consulting for all digital activities as well as digital trends or offers, budget control & commitments
  • Account Management, Consulting for strategic direction, Support in pitch strategies
  • Responsible for planning, implementation and monitoring of digital campaigns for clients (i.e. Unilever, 20th Century Fox, Deutsche Bahn), Coordination of all involved parties

2014 – 2015 Maastricht University

MSc International Business- Strategic Marketing